فن إدارة الأعمال ستان دافيز ديفيد ماكيمنتوش

When you see yourself as an artist, you can turn your entire work into a piece of art. Stan Davis and David McIntosh, visionary business writers, show how applying an artistic sensibility to business improves your performance and that of your company. Each offers practical advice for applying creative processes from art to the business world.

Using the strategies detailed in this book, you will learn how to add depth, structure, and nuance to your work—factors that will distinguish your work from competitors and help you connect with your customers in the way top performers connect with their audience.

This book charts a path for you to discover the essential elements of an aesthetic strategy that will bring more value and success to your business, your career, and even your entire life.

About the Author:

Stan Davis is a highly respected business consultant, speaker, and author. He has authored 13 books, including two bestsellers in the field. Davis studied management, organization, and international trade at Harvard Business School for over ten years and has consulted with senior executives of dozens of major global companies.

David McIntosh is a consultant, writer, and speaker specializing in innovation and business effectiveness. During his time at CGE&Y's Business Innovation Center, he created and chaired the CBI network, a global community of innovators and thought leaders in 15 countries. His Future Scan program was broadcast live online to audiences on six continents twice a year for 24 hours.